“Many a small thing has been made large by the right kind of advertising”  –  Mark Twain

I am going to come right out and say that it is crucial to brand well. Like really, really crucial. This might sound trivial, or even stupidly obvious to some, but it has to be said. So many times I have heard ‘that’s just branding’ or ‘branding has no value’ or similar nonsense while negotiating. Folks probably say this because at times, especially to the not so tech savvy, it can be hard to measure.

There is a reason people pay so much to have commercials on TV, or have felt on a poker table. Branding helps sell.

The point of branding is to interact an impression on the customer. This impression is usually based on an interruption but not exclusively.

There is branding and there is re-branding. Both are mission critical to a successful business. Some brands sell themselves, some brands need a little push.

The Brand

For the new business, it is crucial to understand how to brand it. There is a plethora of good advice on the web with a few easy searches. I recommend doing this before jumping in full steam ahead.