Finland’s state-owned gambling operator Veikkaus reported generating over 40% of 2014’s annual turnover via its digital channels.
Veikkaus, which holds a monopoly on lottery sales in Finland, generated total sales of €1.95b in 2014, up 5.4% from 2013’s total. Profit rose 3% to €520.4m but the operator warned that slowing consumer demand amidst an ongoing economic downturn could put a damper on future results.
Over half of Veikkaus’ 2014 sales came via its three most popular games – Lotto, Keno and sports betting products, with the latter enjoying a boost thanks to last year’s FIFA World Cup. Lotto sales fell 10% to €431m based on fewer rolled-over mega-jackpots while keno revenue grew 2.8% to €394m. Sports games sales grew 5.9% to €428m, of which €217m came via fixed-odds betting.
Veikkaus’ digital operations accounted for 40.3% of overall sales, up four points from 2013, as weekly visits to Veikkaus’ website improved by 7% to 413k. Mobile devices accounted for around 15% of total digital sales.