London: March 20th 2017 – Veikkaus and win2day have this week gone live with the industry’s first cross-border poker network powered by Playtech.

In an industry-first, the respective Finnish and Austrian gaming brands have joined forces to launch a joint poker network using liquidity from both player bases. This has instantly doubled the number of customers playing the widest variety of omni-channel poker products via a dedicated Playtech-powered iPoker network.

This is the first time that two regulated entities have joined forces to share cross-border poker liquidity and follows win2day meeting a series of stringent responsibility standards accredited by Veikkaus and the Finnish authorities.

The liquidity sharing agreement was approved by the Finnish Ministry of Interior on December 8th and the Austrian Ministry of Finance on August 8th last year. Veikkaus, that merged with RAY and Fintoto earlier this year to form a new entity, and win2day, previously had to limit online poker to domestic players only.