Vietnam has all the ingredients to have a successful casino industry but somehow, the Asian country remains to be underpenetrated.

Imperial Pacific Senior Vice President Lu Tsai pointed out that many operators have overlooked Vietnam’s potential in favor of more popular Southeast Asian jurisdictions such as Philippines and Cambodia. But just like its peers in the Southeast Asian region, Tsai pointed out that the Vietnam market still has lots of opportunities to offer.

“I think there’s still room for penetration. Just what we’ve talked about earlier, with the Vietnam market, is not penetrated very well,” Tsai told CalvinAyre.com.

Among the main draws of the Vietnam market are its young population, its propensity for games, and the Vietnamese’s love for travel. Tsai noted that Vietnam has international airports with many direct flights to a lot of regional places.