UK-listed bookmaker William Hill has embarked on a wholesale revamp of its online operations’ senior management structure in a bid to shore up the once dominant division.

In May, Hills released a trading update that included a lackluster performance by its William Hill Online division. In the same update, Hills announced that Crispin Neiboer had been made the permanent managing director of online, and Nieboer has now announced a significant restructuring of the online division’s senior team.

Hills’ special projects director Steven Reid, who helped set up Hills’ Gibraltar online operations, has been named interim Online COO, with a permanent Online COO to be named over the next few months.

Stuart Weston has been named Hills’ new online sportsbook P&L director, joining gaming P&L director James Curwen and International director David Greyling. All three will report directly to Reid (and his permanent replacement).