UK, London – 10 September 2015 – Betgenius, the leading provider of software and technology to the sports betting industry, has launched the world’s first comprehensive pre-match and in-play eSports betting product.

eSports – professional gaming tournaments – has been the buzzword in sports betting this year. With a current fan base of almost 90 million worldwide, eSports offers bookmakers a huge recruitment opportunity from an important and key demographic.

The unique Betgenius product will allow betting operators to fully automate their pre-match betting and offer hundreds of betting-friendly market types on thousands of live events each year. It will cover all major events from leading games, including League of Legends, Dota 2, Counter-Strike: Global Offensive, and Heroes of the Storm.

From the outset, Betgenius focused on developing sophisticated models that will offer operators the most accurate in-play eSports odds. This will ensure that the product offers industry-beating margins across the breadth of its events, covering both in-play and pre-match.