Matchbook, the sports betting exchange, today launched the world’s first predictive and personalised sports betting app for the Apple Watch.

The new app, which is available from today on Apple’s App Store, comes with a free £10 bet for users.  The Matchbook app allows users to navigate through the full Matchbook.com experience, including placing, changing or adjusting back and lay bets.  Users are also able to adjust their default stake and stake increments on the go, which is especially handy when at live sporting events.

Matchbook has also created a highly personalised experience, which includes a list of easy to access, recommended markets, unique to each user. The personalised algorithm is the first release from Matchbook’s data innovation lab, with more upgrades planned in the coming months.

Mark Brosnan, Matchbook’s CEO, commented, “Our customers tend to be both tech savvy and early adopters of new gadgets.  As such, we have developed what we believe to be the first personalised betting experience on your wrist.  This gives bettors the opportunity to make and adjust their bets on the go, without having to pull out their smartphones.