The World Series of Poker announces a multi-year agreement to showcase Black Clover Enterprises, LLC, as an official brand sponsor of the world’s greatest poker tournament series.

Black Clover Enterprise’s slogan is Live Lucky. A perfectly suited match for poker, and one that has come to fruition thanks to a multi-year deal that’s been struck between the lifestyle apparel brand and the World Series of Poker (WSOP).

In a press release distributed by the Caesars owned outfit, the pair have inked a deal that will see Black Clover Enterprises LLC become an official sponsor of the WSOP. Black Clover has been heavily involved in the golf and NASCAR industry. This is their first foray into the world of poker and they have partnered with one of the industries giants.

“We are excited to begin a relationship with the poker community at large through the game’s biggest brand, the WSOP,” said Black Clover President Matt Lichtie.” “Black Clover has always encouraged all to Live Lucky and we want the poker players who are looking for quality gear and a little luck to join us in our way of living, being comfortable and feeling good at the tables.”