LiveScore Betting and Gaming’s new U.K. sportsbook harnesses the growing retention power of North American horse racing with leading Stateside supplier

16th February 2021 – XB Net, the leading provider of premium content for North American horse and greyhound racing, has added to its progressive portfolio of distribution deals with LiveScore Bet, the new U.K. breakout sportsbook from the LiveScore Group.

The agreement comprises XB Net’s delivery of live pictures, data and betting services from an unrivalled network of over 50 North American tracks, enabling LiveScore Bet to optimise its programming timetable with reliable agility, thanks to a steady stream of quick-fire betting opportunities that are proven to improve digital dwell-time for new and existing customers.

XB Net’s end-to-end solution, corralling expansive content that covers approximately 90% of U.S. racing, affords access to many of the world’s most prestigious horse races. These include Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and a flagship finale at the Breeders’ Cup in California. Other popular races include Gulfstream Park’s Florida Derby series, running up until the end of March, whose East Coast time zone naturally clocks on for core U.K. racing audiences, generating increased fan engagement at peak leisure times.