3: Barrels: Stars global rewards; Hart & Bolt in #Gameon; Power Up Alpha

3: Barrels of a PokerStars nature as the Stars Rewards scheme rolls out globally, Kevin Hart and Usain Bolt feature in the #Gameon social media campaign, and PokerStars Power Up heads into Alpha testing.

PokerStars is like an ancient glacier melting underneath the heat of change. Only they won’t vanish. There is something else beneath the ice, and by the end of this week, unless you live in New Jersey, you will all be able to see it.

Everything you ever knew about PokerStars loyalty program is dead. You can moan and groan like a grizzly bear awoken prematurely from hibernation, but there is no going back. What you see is what you get.

The Stars Rewards program launched in Denmark, back in May. The Italian market followed soon after, and today I received word that France, Spain, and Portugal are making the transition as I type, with the rest of the world to follow on July 6.