Being active in the online gambling industry can bring you and your company many benefits. There is power in being connected to other people who are active in the industry, but it can also be an easy way to network with prospects and clients. Almost 35% of the executives in the online gambling industry think that it is not important to attend all the conferences in the niche, however we must contradict them based on our own experience. We have seen companies come and go and we have noticed on important trend. While some companies involved in the industry choose to skip some conferences and attend only the ones that they have already attended in earlier editions, the smaller companies get ahead and attract new clients. This doesn’t necessarily mean that the conferences that are attended frequently aren’t good for business. However, if you just give a good though about how event organizers try to make their conferences/seminars better than everyone else, by bettering the experience, improving on the faults they have seen at other, to achieve a quality ROI for their sponsors and attendees, you will not miss another new conference ever.
Small business owners are busy, so the thought of taking a few days away from the office to participate in a conference, trade show, convention or seminar can seem like a waste of time. However, these live meetings might be just what you need to uncover new ways to growing your business.
Many think that being around competitors can be a waste of time, or worse, a chance for others to steal their ideas. But not everyone in your business is actually a competitor, as many can be allies and friends. The mindset you choose about participating in events will impact your results.
No matter how experienced you are at your business, everyone can learn. Working in a small business venture can often be isolating, and without exposure to a variety of points of view, we can miss new ideas and trends that can impact future results. The educational aspect of a conference can expose you to new ways of conducting your business and help you discover new markets and of course network, since conferences provide a great opportunity to network. Often competitors from other regions of the country can become valuable resources for referrals and best-practices. Avoiding peers for fear of others discovering your competitive advantage can actually limit your own success. Collaboration is the way to approach networking. While there are those whose intentions can be suspect, most people can help each other uncover ideas and spark inspiration when they get to know each other on a personal level.