A Health Lottery TV ad has been taken off air for good after it implies that it has more winners than the National Lottery.

Thanks to the complaint of a viewer, watchdog Advertising Standards Authority (ASA) found that the Health Lottery also breached rules regarding substantiation and comparisons with identifiable competitors.

The Guardian reported that the information being contested by the viewer was the claim of a voice over in the TV ad saying: “There’s never been a better time to play the Health Lottery … and with over £100m handed out in prize money, there are more winners too.”

But the viewer complained to the ASA that the Health Lottery’s “more winners” claim misleads the public and could be substantiated.