Adjarabet upgrades to SBTech-powered sportsbook in regulated Georgian market

Operator to strengthen leading position in home territory with SBTech-powered betting solution for regulated markets, with further launch in Armenia in coming weeks

London, UK – 15 May 2018

Georgia’s leading online sports betting operator Adjarabet has gone live with SBTech’s Seamless sportsbook solution as part of an aggressive strategy of consolidating its dominant position in its core market.

The launch also marks SBTech’s latest entry into a growing regulated market and complements Adjarabet’s plans for achieving further growth across the Caucasus region, with the Georgia launch to be followed by Adjarabet going live in the regulated market of Armenia.