A new app is changing the way punters bet on football and racing. With 1,000 sign-ups in its first month online, AppBet is already well on the way to hitting first quarter targets, and users can now benefit from a £10 cash-back bonus for each new bookie account they set up through the app.

The innovate AppBet platform, which allows users to integrate their betting accounts in one place, is proving to be a big hit with users and, despite only limited promotion, downloads are being driven by recommendations and word of mouth. The app’s developers are now looking to add more bookmakers to the platform in the New Year, in addition to the current stable of Paddy Power, Ladbrokes, Boylesports and Betway.

“The first month has been about getting the app out there, listening to user feedback and fine-tuning the functionality,” said Martin Hodges, MD of AppBet. “AppBet allows users to log into their current bookie accounts, place bets, view their balances, make deposits and withdraw winnings, all without switching between apps. No other app can offer this range of features, which is why we think it’s proving such a big hit.”

Developed by Martin and his team, who together have almost three decades of betting sector experience and knowledge, AppBet aims to address the key weaknesses of other betting apps and odds comparison sites, in particular the need to know what funds you have in accounts and to switch between apps when finding and placing bets.