Yet another Asian-facing online gambling operator has secured a shirt deal with one of the UK’s biggest football clubs.

On Thursday, English Premier League club West Bromwich Albion announced it had inked a shirt sponsorship with the K8 Group, which soft-launched its UK Gambling Commission-licensed UK-K8.com online betting and casino brand in November and plans to roll out a more complete offering in the coming months.

The deal is for an initial two-year period that will commence with the start of the 2016-17 EPL season. Specific terms weren’t disclosed, but the Baggies’ official announcement called it a “record commercial deal for the Club.”

K8 Group COO Vincent Huang said his firm had “a long standing interest” in partnering with a top-flight football club and was doubly chuffed to have teamed with “one of the most respected clubs in the Premier League.”