Australian betting sites 3x more likely to offer inducements than int’l operators

Australia’s domestic online bookmakers are three times more likely to offer inducements to bettors than internationally licensed operators serving the Aussie market, according to a new study.

The study, conducted by Southern Cross University’s Centre for Gambling Education and Research, examined promotions by online betting operators in two specific periods this May. The Victorian Responsible Gambling Foundation funded the study, but the researchers made no effort to establish a link between gambling inducements and problem gambling behavior.

Australia recently announced it would conduct a review of the country’s online betting sector, with a particular focus on figuring out how to wean Aussie gamblers off the estimated 2k international online gambling sites currently serving the market.

Yet the Southern Cross study found that Australian-licensed bookies made an average of 11.6 inducements during the periods in question, while international sites averaged just 4.1 offers. And while Aussie bookies made up 60% of the 30 brands studied, they were responsible for 78% of the inducement offers made during the study period.