Avoid falling out with customers at #bofcon

Visitors to next month’s Betting on Football Conference (#bofcon) at the Emirates Stadium can discover the top 5 ways to reduce the number of customer disputes on football betting, thanks to a new session featuring the Independent Betting Adjudication Service (IBAS).

The one-day event, being held on Thursday 10th September, IBAS Managing Director Richard Hayler will reveal the key sources of friction between bookmakers and their customers and, crucially, how to avoid them.

Hayler will also discuss the importance of detail in data to the consumer (such as the pinpoint timing of when goals are scored) and warn against complacency in meeting the Fair and Open requirements of gambling in Great Britain.

Andrew McCarron, of event organisers Sports Betting Community, commented: “The amount of money that operators are investing in commercial relationships with football clubs means it’s even more important that they can keep the customers attracted by those deals happy.