eTopaz, the exclusive sportsbook of the monopoly state lottery of Azerbaijan, Azerinteltek‘s Topaz brand, has announced that it will power its future growth with SBTech’s award-winning fully managed platform to benefit from SBTech’ssportsbook experience in a deal with of one of the industry’s leading providers of iGaming platform and sports betting solutions and services.

EL member Azerinteltek offers sports betting both online and through a network of over 500 retail locations under the brand Topaz. eTopaz is the sole exclusive online licensed dealer of Azelinteltek, serving tens of thousands of users within Azerbaijan.  Following the launch of the SBTech platform, its customers will now be able to enjoy a wide range of cutting-edge sports betting features, including a customisable, fully responsive front end, partial cash out and ‘bank my stake’ options, automatic enhanced combo bets, best-in-class live betting and a fully comprehensive offering of live streaming.

Supported by the Chameleon360 iGaming platform, eTopaz will take advantage of a full suite of player management services, including configurable bonusing, payment processing, CRM, internal marketing operations and advanced reporting. In addition, the company will benefit from unrivalled big data analytics, allowing ever-increasing levels of personalisation, engagement and bet suggestions.

SBTech was awarded the contract via a competitive tender, having demonstrated its compliance with all regulatory requirements. This is the second time in recent months that the company has succeeded in partnering with a major lottery operator, following its deal with Sazka, the dominant lottery player in the Czech Republic, which also holds equity in OPAP, the Greek state lottery, as well as Casinos Austria and various other operators.