After moderating the “Understanding and Reaching LatAm Players” panel last week at SBC’s Barcelona Digital Summit and with SiGMA LatAm coming up next week, the exciting LatAm iGaming market is predictably on my mind.

The current COVID situation has nudged gambling companies around the world who have yet to jump on the digital bandwagon and jurisdictions that have yet to regulate and bring in much those needed tax dollars. While devastating in so many regards, perhaps 2020 will be recognized as the year when the Latin America gambling industry truly took off. 

[youtube https://www.youtube.com/watch?v=sTh9QX8Gpj4?feature=oembed]

“Its not a miracle that Latin America is pushing hard during these times. Its because the Latin American region has been run a lot by the land based business, a lot of the evolution to the digital business has been unfortunately but also fortunately pushed by the COVID reality”, BetGames.TV LatAm Sales Director Eddie Morales shared with me.