The iGaming affiliate industry has matured a great deal over the past ten years, with one man show SEO “blackhats” once ruling the empire and now shifting to bigger affiliates with digital media companies behind them.  Regardless of the current “super affiliate” dominance and success, much to the surprise of many, there is still a place in this market for the independent, content-driven smaller affiliate.

Experienced industry veteran Marit von Stedingk is the co-owner of three affiliate sites her team has launched over the past three years, Luckymobileslots.com, Luckymobilecasinos.com and Slotsumo.com.  Her niche is mobile slots and she identified this niche early in the game before numerous mobile-focused iGaming affiliate sites began popping up.  von Stedingk’s success with her affiliate sites, although not immediate, is proof there is still room in the iGaming industry for new affiliates.

To help spread the good word, I spoke with von Stedingk to get her thoughts on where the iGaming affiliate industry is going, how she has found success in an incredibly competitive environment and asked her to share some tips for fellow affiliates who could use some guidance and inspiration.

Becky Liggero: Marit, its always a pleasure to chat with you, thanks for joining me today.  So lets get started…affiliate sites used to be all about bonuses and but there’s been a shift to a focus on slots and games.  Why are we seeing this shift?