Becky’s Affiliated: How to sustain growth in the iGaming affiliate industry with Charles Gillespie

Gambling.com is arguably the best URL in existence for any B2C online gambling business.  Charles Gillespie has been the owner of this coveted URL since 2011 and recently rebranded his entire digital performance marketing company to The Gambling.com Group (formerly known as KAX media) to reflect what his organization does and where it is headed.

Founded in 2006, according to Gillespie, the Gambling.com Group is the fastest growing performance marketing company in the online gambling industry today.  The Group has succeeded in doubling the size of the company in the past year without any acquisitions, an outlying statistic for this sector of the online gambling industry.

“Growth has been driven by our new media buying division and higher search rankings for Gambling.com We are now operating successfully in the hyper competitive UK PPC space which is increasing the topline substantially and producing decent margins”, shared Gillespie.

“We are first and foremost a casino shop and have historically spent all of our effort there…but we are now ranking quite well for a number of important sports keywords as well. This is exciting as we are also pushing into sports PPC in the UK this month with the start of the football season”, he added.