Becky’s Affiliated: How using humor can be a powerful way to enlighten the masses

Some people are so good at making you laugh.  A few nights ago I attended the Gambling Compliance Global Regulatory Awards and was pleasantly surprised when the event’s host, English comedian and actor Hugh Dennis, hit the stage.  This man was funny.  He transformed an otherwise boring scene and turned it into a fun and engaging experience for everyone in the room.  He cracked tasteful jokes throughout the awards delivery, breaking up any awkward silences and loosening up shy individuals on stage.

As opposed to watching the clock and hoping the delivery of the awards was almost finished, I actually found myself wishing there were more awards to be delivered that night.  This is an example of how humor can be such a powerful tool for holding attention and getting a point across, especially with it comes to less “exciting” matters.

Here’s another example.  Take CalvinAyre.com’s latest video series, The Industry Eye, which has been on hiatus for a few weeks due to logistical challenges but will be returning in a few weeks, we promise.  Anyway, this series is pure comedy- our host, Ed Pownall, finds a way to make the latest gambling industry news funny and entertaining, something you didn’t think was possible, right? For this reason, The Industry Eye has quickly become one of the most popular shows on CalvinAyre.com and has reached an audience far beyond the gambling industry alone because its funny for everyone.

Now for one of my favorites, our quarterly earnings report humor.  CalvinAyre.com writer Peter Amsel found a way to inject some humor into one of his earnings report pieces, this time in the form of attractive women.  Both factual and funny, I loved it.  Personally I would give most earnings reports a miss, they are not my thing, but this post of Amsel’s grabbed my attention and I read the whole thing, laughing out loud along the way.