Betfred named as third bidder for Ladbrokes Irish business

Irish business news sources have revealed that UK bookies Betfred is the third bidder of Ladbrokes’ Irish business in the ongoing examinership, following Boylesports and Paddy Power.

The Irish Times have reported that Betfred is studying a potential bid for the troubled retail betting division, however the newspaper has questioned whether Betfred will place a firm offer.

Same with Paddy Power, who was reportedly preparing for a £1.6b bid for Ladbrokes, Betfred remains discreet with its bid and chose not to give any comment. Unlike Boylesports who have publicly showed a strong will to invest an eight figure sum in the division, should they be granted approval for takeover.

Owned by Fred brothers and Peter Done, Betfred is based in Cheshire and was established in 1960.