Monday 18th September, 2016 – Better Collective, the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities, has acquired French digital company Pull Media.

The move is seen as a substantial step in their rapidly growing acquisition strategy, with Pull Media set to enable Better Collective to instantly become a market leader in the regulated French market. Beyond the French market, the acquisition of diverse Pull Media sites further strengthens their focus markets, including the United Kingdom and Germany.

Despite already having a strong influence in the German speaking market, especially given the similarly-priced recent acquisition of Austrian affiliate SportFreunde GmbH, Better Collective saw the potential in the French company to consolidate their position.

The high-quality content produced by Pull Media prompted the deal and the acquired company will now be given the opportunity to grow alongside the 2016 winner of the EGR Nordic Affiliate of the Year award.