Better Collective strengthens tech position with appointment of industry-leading board member

6th October, 2017 – Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, has appointed previous President of Microsoft for Western Europe and current CEO of SimCorp, Klaus Holse, to the board of the leading digital platform builder for iGaming communities.

The addition comes shortly after Jens Bager stepped in as chairman of the board, back in August. This is another step towards bringing more relevant experience into the boardroom of one of Denmark’s fastest growing international companies.

At the time of joining Better Collective, Klaus Holse brings an unmatched level of experience that will help drive the tech company forward. Beyond his past role with Microsoft, Holse currently serves as chairman of the board for two other tech companies, as well as being the current CEO of SimCorp.

Better Collective is commonly recognised by the iGaming industry for their innovative digital strategy and products. This year alone, Better Collective won two prominent industry innovation awards for their newest product SmartBets.