This is a guest contribution by Lisa Wisniowski Brand Communications Director for Sticky Eye. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Major online bingo brands could be losing as much as 56% of their non-brand organic traffic in a year, as smaller operators steal visibility from established operators according to recent research from digital marketing agency Stickyeyes (http://www.stickyeyes.com/).

Major operators have lost lucrative online search visibility in 2015, as smaller operators and affiliates take prominent positions for core keyword terms.

Over the course of 2015, a number of lesser-known bingo operators and low domain-authority websites have risen to prominence in the online bingo search results. This has come at the expense of established online brands, including Sky Bingo and Cheeky Bingo, as well the online operators of the bricks-and-mortar brand, Mecca Bingo.