Boylesports hires Neill Garfield as new CMO; Gala Coral names Robert Fell as head of web and mobile

A couple of new hirings have happened in the iGaming industry, specifically involving Irish bookmaker Boylesports and British counterpart Gala Coral.

Boylesports has tabbed former NordicBet Managing Director Neill Garfield to be the company’s new Chief Marketing Officer.

Garfield’s new role with Boylesports is to lead the company’s efforts in expanding its presence past the Irish gaming market and into the UK market. The move is the latest indication that the Irish bookmaker is following through on its new #BetonBoyle re-branding plans, featuring a multi-content ad campaign that will now be spearheaded by Garfield.

According to EGR Magazine, Garfield is initially working out of the company’s Irish headquarters in Dundalk but is expected to move to Boylesports new office in Gibraltar.

The appointment also ends Boylesports’ three-month search for a replacement for former Marketing Director James Arnold. To its credit, the bookmaker seemed to have picked a good man for the job, at least when you consider Garfield’s track record in the industry. Before assuming his role with NordicBet, Garfield also spent time as a Marketing Manager for Paddy Power and heading Tom Waterhouse’s marketing services.

Meanwhile, Gala Coral made some management reshuffling of its own, promoting Robert Fell to head the company’s web and mobile division. The decision to promote Fell came after Gala Coral embarked on a reshuffling go its digital business. Once Fell assumes his new position to lead the development of the betting firm’s desktop and mobile products, he leaves behind his old mobile product development manager role, a position he took up shortly after joining Gala Coral in January 2014.

Before signing up with Gala Coral, Fell was a Product and Operations Manager of Paddy Power, a position he took up for almost three years. Fell’s promotion also comes at a few months after Gala Coral announced the merger of the Gala Interactive and Coral Interactive management teams. The merger led to the departure of the Coral Interactive Managing Director John O’Reilly.