GVC Holdings and 888 Holdings, a Public company, are bidding back and forth to acquire Gibraltar based Bwin. On the surface, Bwin you probably know from seeing their name on soccer jerseys but in the digital world, they are much more known as the company that owns popular poker website Party Poker and the World Poker Tour.

GVC is known for their five main brands that include Sportingbet, CasinoClub, and Betboo. They currently have licenses in 5 countries, 700 employees, offices in Ireland, Israel, Malta, The Philipines, UK and Uruguay and are traded on the English Stock Exchange.

These two companies have entered into a bidding war. Just over a month ago, 888 Holdings had the winning bid for the Bwin.Party Digital Entertainment company. The winning bid came in at an astonishing $1.4 billion. The purchase was primarily an assets for cash and stock for 888 Holdings but Bwin Party’s team and shareholders expressed their happiness and satisfaction with the deal.

Shortly after this deal was closed, Bwin.Party received another bid that upped the price by $200 million dollars for a total of $1.6 billion from GVC. Although late to the game, Bwin.Party was forced to reconsider their already accepted offer. GVC came to the table with an offer made up of the same components as 888 Holdings, cash and stock, but with an extra $200 million dollars or 127,877,240 extra Pounds for those reading this in Britain. While 888 Holdings is under the impression that their contract is valid and binding, Bwin.Party had to rethink their options as far as selling.