Caesars Interactive Entertainment (CIE) has bolstered its already impressive social gaming operations with the acquisition of Israeli games developer Big Blue Parrot (BBP).

On Monday, Israeli media reported that CIE had acquired the Tel Aviv-based BBP, whose most popular social gaming title is Poker Friends, which ranks among the top 50 free social casinos iOS apps on US and European charts. The company’s other products include WC Poker, so named because it’s designed to be played in the time necessary for the average water closet retreat and perhaps because Traces of Fecal Matter On Your Phone Poker was already taken.

The deal’s price tag was not disclosed, but Globes reported that the deal was worth $10m. BBP’s original investors included former 888 Holdings CEO Gigi Levy, who is now likely looking at a nice return on his investment.

The acquisition was made via CIE’s Playtika brand, into which CIE consolidated all its social gaming operations last year. CIE is the dominant social casino brand based on a flurry of acquisitions over the past four years, including Playtika, Buffalo Studios and Pacific Entertainment. CIE’s social and mobile gaming revenue rose 30.5% to $175.4m in the most recent quarterly earnings report.