Niclas Lundqvist has been in the online gambling industry and digital marketing industry for many years and is now serving as the VP of Sales for Goo Technologies.

Goo Tech is a pioneer in WebGL, a component of HTML5 and specializes in creating rich 3D graphics and customer engagement advertising campaigns.

While Goo Tech works with all sorts of companies around the world, in this interview we focus on how the cutting-edge technology can specifically improve KPIs for online gambling companies.

Becky Liggero: Thank you so much for joining me today, Niclas. We love Goo, the technology behind it is amazing and can you tell me how Goo has just revolutionized customer engagement and interactive advertising?