This is a guest contribution by Adam Sellke, founder and CEO of Evolve Labs. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

The gambling/gaming industry needs a completely new model in order to meet Millennials where and how they like to to play.

Dear Casinos,

The conventional thinking on “Millennial gambling” seems to go a little like this: “Millennials still like to gamble… We just need to make casinos more like video arcades.”