CDI’s BetAmerica betting/iGaming brand partners with GAN, Kambi

Churchill Downs Inc’s BetAmerica sports betting and online gambling brand has struck technology supplier deals with GAN and Kambi.

On Thursday, CDI announced ‘multi-year’ agreements with GAN and Kambi to handle player account management, casino platform, sports trading and risk management services for its BetAmerica brand. The deal spans both retail and digital sports betting.

GAN announced in June that it had signed a ‘Tier 1’ client which CEO Dermot Smurfit claimed at the time would generate “$300m to $400m” in annual revenue “at maturity” of their relationship. Smurfit also claimed GAN would be “displacing an existing provider” currently serving this mystery client.

That existing provider turns out to be SBTech, which suffered a still undisclosed form of cyberattack in March that knocked several online bookmaking clients, including BetAmerica, offline for three weeks. GAN made its announcement only two months after BetAmerica came back online, so clearly CDI wasted no time looking around for options.