theMediaFlow Managing Director Nichola Stott gives an overview on Creative Ideation in this edition of CalvinAyre.com’s Content Marketing Tip of the Week.

Okay so you know you have to write about Wimbledon, you’ve done a metric tonne of research, you know what everybody did last year and you have a clear brief as to what your objective is but nothing is coming. Total creative block!

Here are some of the ideation techniques and tactics we use at theMediaFlow to help us come up with original ideas that grab the attention and the visits:

1. Word/free association