Coral’s retail arm extends PBS relationship

22nd June, 2017 – Playtech BGT Sports (PBS), the leading supplier of omni-channel sports betting technology, has successfully completed the deployment of its proprietary software onto more than 450 existing tablet-based betting terminals across the Coral estate.

The solution enables a seamless multi-channel experience for customers and is set to further improve the retail offering, with a prominent positioning in front of TVs, allowing for an improved in-play experience.

John Pettit, Playtech BGT Sport’s UK, Ireland and Australia Managing Director, said: “We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator.”

“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”