Australian online betting operator CrownBet has been convicted of illegally offering come-hither glances to bettors in New South Wales.

Last week, Liquor & Gaming NSW, a branch of the state’s department of justice, had its day in court with CrownBet, the online betting arm of casino operator Crown Resorts. CrownBet stood accused of five counts of using prohibited advertising to convince NSW punters to take the plunge.

NSW law prohibits betting operators from offering financial incentives to wager or open new online betting accounts. The bonus offers for which CrownBet was charged reportedly appeared on the company’s website in October and December last year.

CrownBet originally tried to resolve the charges without being tagged with the scarlet letter of conviction. In the end, CrownBet took its lumps and copped to all five charges, for which the company was fined $10,500 plus an additional $10k to cover the NSW watchdogs’ legal costs.