Denmark approves MRG for sports betting

Online gaming operator MRG has been given the green light to start offering sports betting in Denmark, according to a press release.

MRG CEO Per Norman said, “It’s great that we now can introduce our strong Sportsbook offering also in Denmark.” The company already has a sportsbook license in Ireland. Two weeks ago, MRG, through its newly acquired iGaming company 11.lv, also signed a multiyear extension of a contract with Gaming Innovation Group for provision of odds-making tools and other sports-betting services.

The company already operates iGaming sites bingosjov.dk and bingoslottet.dk in Denmark. Only last December, the Danish government granted MRG a casino license. “The company’s casino has grown quickly and is a success in Denmark,” MRG said in its statement.

MRG is known for its brands such as Mr Green, Redbet and MamaMiaBingo. The company’s revenue for the first half of 2018 was $86.7 million, 40.8% higher than the same period in 2017, with earnings before interest, depreciation and amortization (EBITDA) of $10 million.