Thursday 8th December, 2016 – The Australian distributor for Digital Sports Tech, a B2B provider of next generation sports betting solutions, has agreed a deal with Ladbrokes Australia to provide the operator with its unique player proposition betting offering (“Player Props”).

Ladbrokes will be launching Digital Sport Tech’s Player Props offering in January, a product which allows customers to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

Ladbrokes will be the second operator in Australia to roll out Player Props, following a successful launch by MadBookie.com in June who have seen tremendous engagement with the offering.

The Ladbrokes Australia agreement also follows hot on the heels of Digital Sports Tech’s successful launch of the product with Coral in the UK and Europe last month.