DJI Holdings rebrands as gambling technology platform firm

Chinese lottery operator DJI Holdings is dropping its current name as its business shifts to becoming a gaming technology platform provider.

Manchester Evening News reported that the UK-based lottery operator will now be known as BNN technology in order to reflect the company’s broader service. The company will now be able to facilitate mobile payments, deliver mobile content and provide data management to consumers throughout China.

The company is also reportedly preparing for a dual-listing on Nasdaq.

“Now is the right time to begin building a new brand, with the BNN Technology name, as we broaden from lottery specialist to payment fulfilment, content-delivery, data management and value-added services on mobile internet,” DJI Chief Executive Officer Darren Mercer said. We believe completing the pivot to a technology company will add substantial shareholder value as we enter high growth, multibillion dollar markets in China.”