Cologne/Vienna, June 2017. EHF Marketing GmbH has announced a new partnership with Sportradar, the global leader in sports data and digital content, for the provision of a range of services across the European Handball Federation’s top club competitions.

The marketing arm and subsidiary of the European Handball Federation, EHF Marketing GmbH, and Sportradar have announced a long-term agreement, which will see the global leader in data and digital content provide a range of data, streaming, marketing and digital services for the federation’s European Cup competitions. Sportradar will now become the ‘official streaming and data partner of the EHF club competitions’.

The partnership will be officially unveiled at the ‘European handball goes Tech’ business event, taking place on 2 June, ahead of the start of the VELUX EHF FINAL4 in Cologne. The agreement includes the collection of live data and comprehensive statistics for over 650 European Cup matches per season across all of the EHF’s top club competitions including the men’s and women’s EHF Champions League, EHF Cup and Challenge Cup.

With sports, marketing and technology experts attending the ‘European handball goes Tech’ event in Cologne, Sportradar will also use the opportunity to launch its latest product ‘Sportradar OTT’ to sports federations worldwide. This new service will form part of the partnership agreement with EHF Marketing GmbH and includes the provision and development of the federation’s own OTT platform, ehfTV.com, as well as marketing rights for all digital content for the EHF’s club competitions. Advertising and sponsorship on digital platforms in addition to all non-digital advertising and sponsorship from the betting industry are also included.