This is a guest contribution by Natalya Zheltukhina, Head of Growth: iGaming Domain at Sigma Software. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

PwC predicts that AI could add $15.7 trillion to the global economy by 2030. With AI transforming virtually every industry, this prediction is easy to believe. The iGaming industry, which deals with poker, online casinos, sports betting, and other online games, is no exception. AI solutions can improve user experience, recommend games based on user behavior and similar users’ preferences, detect fraud and bots. Let’s discuss in more detail some of possible AI applications in iGaming.

Online Gaming Chatbots for Customer Support and Small Talk

Either when encountering a problem or having a few seconds to wait, online game players will need a chatbot. In terms of customer support, AI chatbots can handle up to 75% of issues, providing quicker responses and saving operators costs. As to small talk, the level of conversation an AI chatbot is capable of sustaining can surprise you.