The Esports Ad Bureau will present the third instalment of their “Brand Integrations and the U.S Esports Audience” research exclusively at eSCon USA 2017 during the brand boardroom briefing.

Kisaco Research have revealed that the Esports Ad Bureau will be hosting the exclusive brand briefing at this year’s eSCon USA.

The two-hour briefing will provide brands and their agencies the first opportunity to see the findings from “Brand Integrations and the U.S Esports Audience” – the final phase of the 2017 Esports Ad Bureau’s baseline study, which focuses on U.S. consumer engagement across the esports industry.

The interactive discussion will include an in-depth exploration of successful sponsor activations, and will include specific examples from brands that have worked with Esports Ad Bureau Members.