LAS VEGAS, June 8, 2016 /PRNewswire/ — The esports phenomenon has drawn in mainstream media like ESPN, major arenas like Madison Square Garden, and investors ranging from Shaquille O’Neal to Mark Cuban. As esports continues its torrid growth, the commercial gambling industry is asking how to effectively embrace and engage esports companies and fans.

Answering that question is the central aim of “Esports & Casino Resorts,” (http://naruscope.com/), a two-day event produced by Narus Advisors that will connect stakeholders from the commercial gambling and esports industries.

“Esports & Casino Resorts” takes place on October 25-26, 2016 at the SLS Casino and Resort in Las Vegas.

“The relationship between esports and casinos is at a tipping point,” said Chris Grove, partner at Narus Advisors. According to soon-to-be released research from Narus Advisors and Eilers & Krejcik Gaming, nearly 54 percent of gaming industry respondents believe that Las Vegas casinos hosting esports events will be “effective” to “incredibly effective” in getting fans to engage with casino brands. Additionally, 81 percent believe that regional casinos should explore holding esports events.