Frontier Capital Group bets on proxy betting to lure VIP gamblers

Frontier Capital Group’s new Philippine casino will rely on proxy betting to lure its share of Asian high rollers.

This month will see the Australia-listed Frontier Capital Group complete its $26m acquisition of the Hotel Stotsenberg and Casablanca Casino in the Clark Freeport Zone in the Philippines. The company expects that the acquisition, which was announced in November, will double the company’s profit by 2018.

Frontier Capital had already announced its intention to boost its new casino’s gaming options by raising the number of slot machines from 190 to 250 and adding 11 gaming tables to the existing 36.

On Tuesday, Australian financial consultancy Alpha Securities revealed that Frontier Capital’s expansion strategy includes “targeting VIP patronage,” in part through the ‘introduction of proxy betting,” in which a VIP phones into the casino to place bets via a trusted partner, who relays real-time card information to the gambler at home.