Move follows decision last month to lift copyright restrictions for all non-Senet members

In a video released today by the Senet Group, the UK body dedicated to addressing problem gambling through consumer information programmes, a number of industry leaders talk about the impact and influence of the Senet Group’s responsible gambling campaign: When the Fun Stops, Stop.

Appearing in the video, Philip Bowcock, Chief Executive Officer of William Hill PLC, says:

“I think the campaign has worked because of the simplicity of message and because all of the industry has been behind it.”