The hotly-contested game to watch competition sees companies compete for the game judged most interesting and likely to succeed. Given the innovation for which ICE is famous, it is no wonder that this prize is so sought-after by companies who pride themselves on their game design.

Last year, industry-newcomer Gamevy scooped the PitchICE Best Start Up award. A year further on they have won the Game to Watch competition, beating off stiff competition from some hot new contenders, including Skillz Gaming.

“Last year was incredible for us. We said we wanted to do even better this year,” said Helen Walton, Gamevy’s Marketing Director. “And we have! Not only did our cheeky guerrilla promotion boys in heels become one of the most talked-about campaigns at ICE, but we have also started significant conversations with leading operators and aggregators. To win this competition for our hero gameshow is the perfect recognition of all our work.”

The Game to Watch