Gillette sponsors LOL team; PvPRO ink Sportradar deal

Two epsorts partnerships to catch up on including the king of the razor, Gillette, sponsoring a League of Legends side, and Counter-Strike” Global Offensive platform PvPRO partnering with one of the world’s leading sports data analysts.

There was a time when comparing esports with traditional sports was like comparing checkers with chess.

No more.

In recent weeks, I have written about mainstream esports sponsorship deals with car giants Audi, Mercedes Benz, and BMW, and this week, another giant in the world of big brands splurged some cash in the world of esports.