Following Optimove’s demonstrated success across a number of GVC’s brands, the GVC Group makes the strategic decision to implement Optimove across all properties, world-wide

Barcelona, Spain – 6 July 2016 – Optimove, provider of the leading Customer Marketing Cloud, announced today at the World Gaming Executive Summit that GVC Holdings PLC has selected Optimove to serve as its enterprise CRM and player marketing vendor.

GVC Holdings, owner of household brands including SportingBet, CasinoClub and bwin.party, is the leading operator in the global online gaming space. Following the great success achieved using Optimove within a number of its individual brands, GVC made the strategic decision to base its entire enterprise CRM strategy on Optimove’s software and services.

Optimove enables GVC’s various CRM and marketing operations to consolidate, manage and automate multi-channel customer marketing based on predictive customer modeling technologies. Optimove automatically personalizes, executes and optimizes a complete framework of customer-data-driven campaigns, resulting in increased player spend and engagement, alongside reduced churn.