Hard Rock Int’l pick GiG for New Jersey online casino partner

Casino operator Hard Rock International (HRI) has partnered with Gaming Innovation Group (GiG) on a New Jersey online casino.

On Monday, the Florida-based HRI announced that its iGaming division had entered into a strategic partnership with the Malta-based GiG to build and launch a new online casino for New Jersey’s regulated online gambling market sometime this year.

HRI is currently prepping this summer’s launch of Hard Rock Atlantic City, following the company’s acquisition of the bankrupt Trump Taj Mahal last spring. The property is currently undergoing a $500m facelift to ditch the Taj’s tacky minarets and purple color scheme for a more palatable music-themed vibe.

Last month, the New Jersey Division of Gaming Enforcement (DGE) confirmed that HRI had applied for an online gambling license, but the company’s technology partner remained a mystery until Monday.