How can online poker rooms communicate better with their customers?

The best marketers in the world understand the difference between wants and needs. But how do the online poker rooms stack up?

Poker saved me from a meeting with the worm that lives inside the bottle. It was my one place where alcohol was not the staple ingredient for a good time. It was a deck of cards.

Two things happened in the immediate aftermath of my sobriety. I left the powerful dictator ruining my life and found employment in the poker industry, and started a blog hoping to inspire others to quit alcohol.

The blog turned into an email list.