How operators can grow revenues with zero spend on customer acquisition

This is a guest contribution by Mikael Hansson of Enteractive. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

The global online gambling industry has been riding a wave of tremendous growth over the past few years, but that wave looks set to crash down on the sector in 2020.

While opportunities remain, it is undoubtedly tougher for operators to engage new players, ensure those already signed up remain active and push their wider businesses forwards.

In the U.K., for example, the Gambling Commission continues to require more of operators when it comes to responsible gambling and protecting players.